Ep. 504: Why Your Urges Are Like a Screaming Toddler

You know what you should eat. You have a meal plan. But when those urges hit, you cave. Every. Single. Time. And it’s getting worse, not better.

In this episode, I’m revealing the psychology behind why giving in to food urges makes them stronger, and I’m sharing the one technique that actually extinguishes them for good.

Drawing on my background in early childhood education, I explain why resisting urges doesn’t work, why complying makes everything worse, and I’m introducing the third option that changes everything: allowing the discomfort without giving in.

You’ll learn the three responses to any urge, why feelings—not food—are the real issue, and how to sit with discomfort until it loses power over you. This is the foundational work that makes everything else possible. Enjoy the show!

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Now, go listen to the podcast. Click here to listen to the 1st episode. It’s the best place to start!

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What You’ll Learn From This Episode

• Why urges are feelings, not food problems, and what creates them in your mind
• The screaming toddler analogy that explains exactly how urges get stronger
• The three ways you can respond to any urge and why two of them keep you stuck
• How allowing discomfort without giving in extinguishes urges over time
• Why my potato chip obsession disappeared once I learned this technique
• The difference between resisting a feeling and allowing it to be there